Disruption & Reinvention: How Do You Handle Change?

When we think of the disrupters and the disrupted, it’s easy to think of “Blockbuster vs Netflix”. Netflix knocked em out faster than Mike Tyson did Marvis Frazier (among many others).

How about BlackBerry vs iPhone? Bam, BlackBerry was down for the count. Or, were they? Many still consider BlackBerry “disrupted”. In 2000 everyone wanted a BlackBerry. I had one and loved it. Nowadays, who carries a BlackBerry?

The interesting thing is many of us will be using BlackBerry products without ever knowing it. The company, under new direction since 2013 from CEO John Chen, has been reinventing itself as a leader in securing all connected devices, called the Internet of Things. From self-driving cars, to emergency health networks, to financial reporting systems, BlackBerry is securing the way these networked devices connect.

Though it still manufactures some smart phones, BlackBerry’s focus on software and services has grown its business significantly in an area many would not have anticipated. And, based on the current stock price, many haven’t heard the news yet. It’s QNX operating system is now the software backbone that can run all the chips in a vehicle, including safety and communications. And deals with Ford, Hyundai, Nvidia, and Qualcomm, are going to be a key to its future success.


  • Don’t fear change. You can’t stop it.
  • When presented with obstacles, approach them as opportunities.
  • Never say never…at least, never count yourself out.





Written by:
Brian Barnett
Director of Marketing, CX Aficionado, Engineer, Photographer, Family Man…

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