What is Return on Investment or ROI?

Everyone knows the price of everything. Few understand the value of anything. Price is what you pay. Value is what you get.

Return on Investment is value. Why? Because it not only accounts for the price paid but also factors in the rewards received. These rewards boost business by lowering costs, increasing efficiencies, improving service, reducing turnover, and minimizing customer churn. The value realized is calculatable. That value is the return on your investment.

Shopping on price alone means giving up features and functionality. That sacrifice doesn’t just save you a few bucks up front. Quite the opposite. That sacrifice costs your business in the long run. A dollar spent today on technology may come back 10-fold or more with return on investment. A dollar not spent today is value lost in the future.

What are you doing to stay ahead of your competition? What are you doing to leverage technology? Because those things are what you must do to increase customer satisfaction and grow your business.

Maybe the most important word to stress in ROI is “Investment”. It is exactly that. Your investment will grow your returns.

We understand the challenge of budgeting to grow your business. We understand that not every company has an unlimited amount of resources. That’s why we have over 26 years of success in the contact center and enterprise voice arena. Because we bring a deliberately different approach to communications. We take your business where no other phone system can. Our solutions boost business by improving employee productivity, lowering overhead and helping you separate yourself from your competition.



Written by:
Brian Barnett
Director of Marketing, CX Aficionado, Engineer, Photographer, Family Man…

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